Background Important note: When you submit the videos, please add two versions of the same video - 1 Video with any subtitles and music and 1 video without music and/or subtitles.
Format: Video
Length of video: 15-30 seconds
Platform: TikTok & Instagram Reels Dimensions: 1080x1920 - Vertical video + When adding images, make sure they are in vertical format.
Headline: Celebrating Chinese New Year at ARU London: Embrace Culture and Community Content: Capture the vibrancy of Chinese New Year celebrations, featuring festive decorations, student activities, and cultural performances. End the video with a call to action to participate in ARU London’s events or explore the celebrations around London. Key Messaging:
Immerse in Culture: Highlight the festive energy of Chinese New Year, showcasing traditional decorations, food, and performances.
Celebrate Together: Emphasise the sense of community, with students coming together to enjoy and learn about the celebration.
Explore the City: Show off local Chinese New Year festivities in London’s Chinatown or other cultural hotspots.
Goals:
This video aims to promote awareness of Chinese New Year while showcasing the diverse and inclusive community at ARU London. It aims to inspire students to engage in cultural celebrations, both on campus and across London, fostering a deeper connection with peers and the city.
Alternative Video Ideas:
Cultural Highlights: Film a montage of iconic Chinese New Year traditions, like dragon dances, lanterns, and traditional food.
Student Stories: Capture short clips of students sharing their experiences celebrating Chinese New Year or explaining its significance.
Festival Tour: Create a “day in the life” video showing a student attending ARU London’s Chinese New Year event or exploring Chinatown festivities.
Please ensure your video is original, respects the privacy of others, and adheres to all applicable platform guidelines and university policies.
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