Background Important note: When you submit the videos, please add two versions of the same video - 1 Video with any subtitles and music and 1 video without music and/or subtitles.
Format: Video
Length of video: 30-60 seconds
Platform: TikTok & Instagram Reels Dimensions: 1080x1920 - Vertical video + When adding images, make sure they are in vertical format.
Headline: ARU London's 2025 Leavers' Ball
Event Details:
Date: Friday, 4th April 2025
Time: 18:00 - 21:00
Venue: The Park Plaza Westminister Bridge
Speeches of the night:
19:00 - 19:05: Welcome speech by Lorraine Thomas
20:00 - 20:15: Awards Ceremony - Amy Croft (Academic Director) & Lorraine Thomas
20:15 - 20:20: Employability Inspirational Speech
Content: Create a short, dynamic video capturing the excitement, energy, and unforgettable moments of the ARU London Leavers' Ball 2025. Showcase the glamour and the joyful atmosphere as students celebrate the end of their university journey.
Key Shots to Include:
📸 Event Highlights: Friends arriving, showing off their outfits, and sharing their excitement.
💃 Dance Floor Vibes: Students dancing, laughing, and enjoying the party.
🥂 Candid Highlights: Cheers with drinks, spontaneous dance-offs, or emotional farewell hugs.
😃 Group Shots & Smiles: Capture groups of friends posing and celebrating together.
Key Messaging:
“Cheers to the Memories” – Highlight the fun, friendships, and emotions of the night.
“From Students to Graduates” – Celebrate the transition and sense of accomplishment.
“One Last Dance” – Capture the sentiment of this being a final, unforgettable night with classmates.
Goals: This brief aims to showcase the fun, glamour, and emotional moments of the Leavers Ball, create content that nostalgically reflects on the university experience, and inspire students to share and engage, reliving those cherished memories.
Alternative Video Ideas:
🎬 “Get Ready with Me: Leavers Ball Edition” – Show the process of getting dressed, doing makeup, and preparing for the big night.
💃 “Best Dressed of the Night” – Interview students about their outfits or capture stunning fashion moments.
🥂 “Emotional Farewells” – Feature heartfelt goodbyes and reflections from students.
Please ensure your video is original, respects the privacy of others, and adheres to all applicable platform guidelines and university policies.
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