Background Important note: When you submit the videos, please add two versions of the same video - 1 Video with any subtitles and music and 1 video without music and/or subtitles.
Format: Video
Length of video: 15-30 seconds
Platform: TikTok & Instagram Reels Dimensions: 1080x1920 - Vertical video + When adding images, make sure they are in vertical format.
Headline: Discover What’s New at ARU London!
Content:
Showcase ARU London's updates with a walk-through of the refurbished Import Building, close-ups of new features, and a demo of the WhatsApp Chat Box.
Key Messaging
Exciting New Spaces: Highlight the newly upgraded and refreshed 1st floor in the Import Building.
Enhanced Support: Showcase the WhatsApp Chat Box for instant help and better communication.
For You, By ARU London: Emphasise that these updates are designed to improve your learning experience.
Goals:
To inform students about the recent campus update by creating excitement and encouraging engagement with the new features. The aim is to highlight ARU London’s commitment to student experience and innovation.
Alternative Video Ideas
Quick Reaction: Capture students’ reactions as they explore the newly refurbished floor for the first time.
Interactive Guide: Create a tutorial-style video showing how to use the WhatsApp Chat Box feature.
Before & After: Showcase a split-screen view of the 1st floor before and after the refurbishment.
Please ensure your video is original, respects the privacy of others, and adheres to all applicable platform guidelines and university policies.
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